Privacy Policy

DealerAssist ("we," "our," "us") is committed to protecting your privacy. This Policy explains what personal information we collect, how we use it, and the choices you can make.

1. Information we collect

a. Information you provide

Contact forms (name, email, phone, dealership name, message).
"Sell / Trade" forms (VIN, make, model, mileage, photos).
Service-booking or test-drive requests (preferred date, vehicle of interest).
Account credentials if you create a login.

b. Information collected automatically

IP address, browser type, device details, and pages visited.
Cookies and similar technologies, including:
- visitor_session_id (keeps you signed in; stores no personal data).
- Google Analytics cookies (_ga, _gid, _gat, plus any GA4 suffixes) to measure site traffic.
Basic log files recording time, date, and referring URL.

We do not intentionally collect sensitive information such as Social Security numbers, driver's-license scans, or payment-card data on this website.

2. How we use your information

Provide services – respond to inquiries, schedule test drives, process trade-in offers, or book maintenance.
Improve the site – analyse traffic with Google Analytics to understand performance and usability.
Communications – send updates or promotions if you choose to receive them (opt-out any time).
Security – detect fraud or misuse and protect our systems.

3. Legal bases for processing

Where applicable, we rely on:

Consent – for marketing emails or non-essential cookies.
Contract – to provide a quote or arrange a service you request.
Legitimate interests – site analytics, basic record-keeping.
Legal obligations – compliance with accounting or law-enforcement requirements.

4. Sharing your information

We do not sell or rent your personal data. We share it only with:

Service providers – web-hosting, CRM, email, analytics, or payment partners who help us operate the site.
Authorities – when required to comply with law or legal process.
Successors – in the event of a merger, acquisition, or sale of all or part of our business.

Service providers must keep data confidential and use it only for the services we request.

5. Cookies and tracking technologies

We use cookies to keep the site working and to understand how it is used. Key cookies include:

visitor_session_id – essential cookie that stores an anonymous session ID for login persistence.
Google Analytics cookies (_ga, _gid, _gat, etc.) – gather aggregate statistics on visits and page views.

For full details and control options, see our Cookie Policy.

6. Data retention

We keep your personal data only as long as necessary for the purposes described above, or as required by law. When data is no longer needed, we delete or anonymise it.

7. Your rights and choices

Depending on your region, you may have the right to:

Access, correct, or delete personal data we hold about you.
Object to or restrict certain processing activities.
Withdraw consent for marketing at any time.
Lodge a complaint with a supervisory authority.

To exercise these rights, contact us using the details below.

8. Security

We use industry-standard safeguards, including HTTPS encryption, access controls, and regular backups, to protect your information. No online method is 100% secure, but we continuously work to keep data safe.

9. Children's privacy

Our website is not directed to children under 16, and we do not knowingly collect personal information from anyone under that age.

10. Changes to this Policy

We may update this Privacy Policy periodically. Any changes will be posted here with a new "Last updated" date.

11. Contact us

If you have questions about this Policy or your personal data, please contact: DealerAssist Solutions Inc. 100 Augusta Ct Palos Heights, IL 60463 United States support@dealerassist.com By using our site, you acknowledge that you have read and understood this Privacy Policy.